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Kelcie Hulva

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Old Navy

Sample project for Old Navy Women’s Woven Tops Summer 2020 collection. Researched trends, chose concept, and identified four key details. Created mood board, color palette, and fabric and trim board. Designed 16 pieces for the aspirational Old Navy customer represented through flat sketches and full color illustrations. This collection was inspired by the earthy desert tones of Morocco and features natural fabrics rich in texture including cotton gauze, linen, dobby, and eyelet.

mood-board.jpg
prints.jpg
fabric.jpg
trends.jpg
utility-details.jpg
puff-sleeves.jpg
eyelet.jpg
tie-straps.jpg
illustration-1-crop.jpg
illustration-2-crop.jpg
illustration-3-crop.jpg
illustration-4-crop.jpg

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